How Digital Marketing Agencies Can Implement PETs in Apps
Importance of Integrating PETs in Mobile Apps We now exist in a world that has become synonymous with the word data. But it is important to know that data comes with responsibility, especially concerning privacy. Users are now more aware than ever about how their personal information is being gathered, stored, and used. If you are building mobile apps, then it is no longer an option to consider privacy- it is a necessity. This is the point where Privacy-Enhancing Technologies come in. For a Digital Marketing Agency , being ahead of the game in relevant privacy trends will be an important part of delivering mobile apps that are set to be innovative and secure. What Are Privacy-Enhancing Technologies (PETs)? Privacy-enhancing technologies (PETs) are simply tools and methods that protect personal information from users. They minimize personal data collection, ensure the anonymity of the Users and empowered individuals control their data. With PETs, significantly improved Mobile App ...